How Common Are Tattoos? Exploring Tattoo Prevalence in the U.S.

Tattoos, once a symbol of rebellion or counterculture, have now become a mainstream form of self-expression. How Common Are Tattoos, really? At tattooat.com, we delve into the increasing popularity of tattoos, exploring the latest trends, statistics, and cultural shifts driving this artistic phenomenon and providing inspiration for your next ink, connecting you with talented artists, and offering expert advice on tattoo aftercare. Discover the art and meaning behind tattoos, and how they’ve become an integral part of American culture, reflecting personal stories and artistic expression.

Table of Contents

Tattoo Prevalence in the U.S.
Demographic Trends in Tattoo Ownership
Motivations Behind Getting Inked
Tattoo Regret: A Closer Look
Future Tattoo Intentions
Perceptions of Tattoos in American Society
The Evolution of Tattoo Acceptance
Tattoos in the Workplace
The Influence of Social Media on Tattoo Culture
Finding Inspiration and Artists at tattooat.com
FAQ: Common Questions About Tattoo Popularity

1. Tattoo Prevalence in the U.S.

What percentage of adults in the U.S. have tattoos? According to a 2023 Pew Research Center survey, 32% of adults in the United States have at least one tattoo. This statistic highlights the significant presence of tattoos in contemporary American society, showcasing their increasing integration into mainstream culture. The survey also reveals that 22% of those with tattoos have more than one, indicating a deeper commitment to body art among a substantial portion of the population.

The increasing prevalence of tattoos can be attributed to several factors, including greater social acceptance, the rising popularity of tattoo artistry, and the use of tattoos as a means of personal expression. As tattoos become more commonplace, they are increasingly viewed as a form of art and self-expression rather than a symbol of rebellion or nonconformity. This shift in perception has contributed to the growing number of people choosing to get inked.

In addition, the accessibility of tattoo services has also played a role in the rising popularity of tattoos. With tattoo studios now readily available in most cities and towns, it has become easier than ever for people to get a tattoo. The increasing number of talented tattoo artists has also contributed to the appeal of tattoos, as people are drawn to the opportunity to have unique and artistic designs permanently etched onto their skin.

A tattoo artist carefully inks a design onto a client's arm, showcasing the precision and skill involved in the art form

2. Demographic Trends in Tattoo Ownership

Who is most likely to have a tattoo? Tattoo ownership varies across different demographic groups. Here’s a breakdown:

Gender: Women are more likely than men to have tattoos. 38% of women have at least one tattoo, compared to 27% of men. This trend is particularly pronounced among younger women, with 56% of women ages 18 to 29 and 53% of women ages 30 to 49 having tattoos.
Race and Ethnicity: Black Americans show a higher prevalence of tattoos. 39% of Black Americans have a tattoo, followed by 35% of Hispanic, 32% of White, and 14% of Asian Americans. These differences may reflect cultural variations in attitudes toward tattoos and body art.
Age: Younger adults are significantly more likely to have tattoos. 41% of those under 30 have at least one, as do 46% of those ages 30 to 49. In contrast, only 25% of adults ages 50 to 64 and 13% of those 65 and older have tattoos. This age-related disparity underscores the generational shift in attitudes toward tattoos.
Education: Those with less education are more likely to have tattoos. 37% of those with some college or less education have a tattoo, compared to 24% of those with a bachelor’s degree and 21% of those with a postgraduate degree. This may be related to income levels and cultural preferences.
Income: Lower-income individuals are more likely to have tattoos. 43% of lower-income adults have a tattoo, compared to 31% of those in middle-income households and 21% of those in upper-income households. This could be due to tattoos being seen as a more accessible form of self-expression for those with limited financial resources.
Religion: Those who are religiously unaffiliated are more likely to have tattoos. 41% of religiously unaffiliated adults have at least one tattoo, compared to 29% of those who are affiliated with a religion. This difference may reflect the varying views on body modification within different religious traditions.
Sexual Orientation: Lesbian, gay, or bisexual individuals are more likely to have tattoos. Around half (51%) of lesbian, gay, or bisexual Americans have at least one tattoo. This is particularly true for women in this group, with 68% having tattoos, including 55% who have more than one. By comparison, 31% of straight Americans have at least one tattoo.

These demographic trends offer valuable insights into the diverse populations embracing tattoo culture. The data suggests that tattoos are not just a passing fad but a deeply ingrained form of expression within specific communities.

3. Motivations Behind Getting Inked

Why do people get tattoos? The motivations behind getting a tattoo are diverse and deeply personal. The Pew Research Center survey explored these reasons, revealing the following:

Honoring or Remembering: The most common reason for getting a tattoo is to honor or remember someone or something. 69% of tattooed adults say this is either a major or minor reason they got any of their tattoos. This could involve commemorating a loved one, a significant event, or a cherished memory.
Making a Statement: Many people get tattoos to express their beliefs or values. 47% say they got a tattoo to make a statement about what they believe. Tattoos can serve as a visual declaration of one’s identity, affiliations, or principles.
Improving Appearance: Some individuals get tattoos to enhance their personal appearance. 32% say they got at least one to improve their personal appearance. This might involve covering up scars, accentuating certain features, or simply adding aesthetic appeal.

Demographic differences also influence the reasons for getting tattoos. For example, women are more likely than men to get tattoos to remember or honor someone (73% vs. 63%). Additionally, Black adults are more likely than White or Hispanic adults to get tattoos to make a statement about their beliefs (56% vs. 44% and 46%, respectively) and to improve their personal appearance (42% vs. around 30%).

According to research from Portland State University’s Art Department, in July 2025, tattoos are seen as a powerful medium for storytelling and cultural expression. Exploring these motivations provides a deeper understanding of the role tattoos play in people’s lives.

A detailed tattoo on a person's back, depicting a meaningful image that symbolizes remembrance or honor

4. Tattoo Regret: A Closer Look

Do people regret getting tattoos? While most tattooed Americans do not regret their tattoos, a notable percentage do experience some level of regret. The survey found that about a quarter (24%) say they ever regret getting one or more of their tattoos. Understanding the factors associated with tattoo regret can help individuals make more informed decisions about getting inked.

Regret rates vary among different demographic groups. Three-in-ten tattooed Hispanic adults report regretting any of their tattoos, compared with 23% of White adults and 21% of Black adults. Additionally, a quarter of tattooed adults with some college or less education say they ever regret any of their tattoos, compared with 19% of those who have a bachelor’s degree or more education.

Common reasons for tattoo regret include:

Changes in Personal Taste: As people evolve, their preferences and values may change, leading them to regret tattoos that no longer align with their current identity.
Poor Design or Execution: A poorly executed tattoo or a design that doesn’t meet expectations can lead to dissatisfaction and regret.
Social or Professional Consequences: Some individuals may experience negative social or professional consequences as a result of their tattoos, leading to regret.
Fading or Distortion: Over time, tattoos can fade or become distorted, diminishing their aesthetic appeal and leading to regret.

It’s essential to carefully consider these factors before getting a tattoo to minimize the risk of future regret.

5. Future Tattoo Intentions

What are the chances of someone without a tattoo getting one in the future? The majority of Americans without tattoos do not plan to get one. The vast majority (85%) of Americans who don’t have a tattoo say they are not too or not at all likely to get one in the future. However, a small percentage express some interest in getting a tattoo. Another 9% say they are somewhat likely to get one, while 6% say they are extremely or very likely to do so.

Younger adults are more open to the idea of getting tattoos in the future. Among untattooed Americans, 19% of those under 30 say they are extremely or very likely to get a tattoo, compared with 7% of those ages 30 to 49, 2% of those ages 50 to 64, and 1% of those 65 and older.

Some 13% of untattooed Hispanic adults say they are extremely or very likely to get a tattoo, compared with 8% of Black adults, 5% of Asian adults, and 3% of White adults. Adults without tattoos in lower- and middle-income households are also more likely than those in upper-income households to say they’re extremely or very likely to get one: 8% of lower-income adults and 6% of middle-income adults say this, compared with 2% of upper-income adults. These intentions reflect the ongoing evolution of tattoo culture and its appeal to specific demographic groups.

6. Perceptions of Tattoos in American Society

How are tattoos perceived by those who don’t have them? Among Americans who don’t have tattoos themselves, about three-in-ten (29%) say that seeing a tattoo on someone gives them a more negative than positive impression of that person. Just 5% say tattoos leave a more positive than negative impression. But the largest share of untattooed adults (66%) say seeing a tattoo on someone else leaves them with neither a positive nor negative impression of that person.

Men without tattoos are slightly more likely than women without tattoos to have a more negative impression of someone with a tattoo (32% vs. 27%). There are differences by age, too: Among Americans without tattoos, 40% of those ages 65 and older say seeing someone with a tattoo gives them a more negative than positive impression of that person. Younger adults are less likely to hold this view. These perceptions highlight the continued presence of societal biases and stereotypes surrounding tattoos.

7. The Evolution of Tattoo Acceptance

Has society’s acceptance of tattoos changed over time? Americans overall – including those with and without tattoos – believe society has become more accepting of people with tattoos over the past 20 years or so. Eight-in-ten U.S. adults say this, while far fewer (7%) say society has become less accepting of tattooed people. Another 12% say societal acceptance of people with tattoos has stayed about the same over the past two decades.

This widespread belief in increasing acceptance reflects the growing mainstream popularity of tattoos and their integration into various aspects of American culture. As tattoos become more common and visible, they are increasingly viewed as a normal form of self-expression rather than a mark of deviance or rebellion.

A collage showcasing various styles and designs of tattoos, symbolizing the diverse and evolving nature of tattoo art

8. Tattoos in the Workplace

How do tattoos affect one’s professional life? Tattoos have become a more common sight in workplaces around the United States, even making appearances among members of the U.S. House and Senate. Companies like UPS and Disney are allowing workers to show tattoos. This shift reflects a broader trend toward greater acceptance of tattoos in professional settings.

However, attitudes toward tattoos in the workplace can still vary depending on the industry, company culture, and the visibility of the tattoos. While some employers have embraced tattoos as a form of self-expression, others may still have policies restricting their visibility. It’s essential to be aware of these potential implications when considering getting a tattoo.

9. The Influence of Social Media on Tattoo Culture

How has social media impacted the tattoo industry? Social media has played a significant role in shaping and promoting tattoo culture. Platforms like Instagram, Pinterest, and TikTok have become hubs for showcasing tattoo art, connecting artists with clients, and sharing inspiration.

Social media has also democratized the tattoo industry, allowing independent artists to reach a wider audience and build their brands. Tattoo enthusiasts can now easily discover new styles, find talented artists, and stay up-to-date on the latest trends. The visual nature of social media makes it an ideal medium for showcasing the artistry and creativity of tattoos.

10. Finding Inspiration and Artists at tattooat.com

Looking for tattoo inspiration or a skilled artist? At tattooat.com, we offer a vast library of tattoo designs, a curated list of talented artists and studios, and expert articles on tattoo aftercare. Whether you’re seeking your first tattoo or adding to your collection, tattooat.com is your ultimate resource for all things tattoo-related.

Our website features:

Extensive Design Gallery: Browse thousands of tattoo designs by style, theme, and body placement.
Artist Directory: Find talented tattoo artists and reputable studios near you.
Expert Advice: Learn about tattoo aftercare, pain management, and more.
Community Forum: Connect with other tattoo enthusiasts and share your experiences.

Let tattooat.com be your guide to the world of tattoos. Visit our website today and start your tattoo journey. Address: 1825 SW Broadway, Portland, OR 97201, United States. Phone: +1 (503) 725-3000.

Ready to explore the world of tattoos? Discover unique designs, talented artists, and essential knowledge at tattooat.com. Start your tattoo journey today.

11. FAQ: Common Questions About Tattoo Popularity

Are tattoos becoming more popular?
Yes, tattoos have become increasingly popular in recent years, with a significant portion of the U.S. adult population having at least one tattoo.
What age group is most likely to have tattoos?
Adults under 50 are the most likely to have tattoos, particularly those between 30 and 49 years old.
Why do people get tattoos?
People get tattoos for various reasons, including honoring or remembering someone, making a statement about their beliefs, and improving their appearance.
Do people regret getting tattoos?
While most people don’t regret their tattoos, about a quarter of tattooed adults have experienced some level of regret.
Are tattoos accepted in the workplace?
Acceptance of tattoos in the workplace is growing, but it can still vary depending on the industry and company culture.
How has social media influenced tattoo culture?
Social media has played a significant role in shaping and promoting tattoo culture, providing a platform for artists to showcase their work and connect with clients.
Where can I find tattoo inspiration?
tattooat.com offers a vast library of tattoo designs, a curated list of talented artists, and expert articles on tattoo aftercare.
Are there differences in tattoo prevalence among racial groups?
Yes, Black Americans have a higher prevalence of tattoos compared to White and Asian Americans.
How do perceptions of tattoos differ among older and younger generations?
Older generations tend to have more negative impressions of tattoos compared to younger generations.
What is the best way to care for a new tattoo?
Proper tattoo aftercare is essential to prevent infection and ensure the longevity of your tattoo. Consult with your artist and follow their recommendations for cleaning, moisturizing, and protecting your new ink.